With the advent of Google into the auto industry and possible advent of Apple, both with 100s of billions of dollars in cash, the German auto makers are scrambling to counter the threat to its competitiveness.
The main step in that direction is the buying of Nokia's here maps division by a consortium of car makers like Audi, Daimler & BMW. This gives the makers access to high quality maps of nokia and also the ability to own the data. This has been widely viewed as a key enabler in self driving vehicles.
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| Nokia Here maps |
University of Oxford is also among the many groups involved in mapping research for self driving cars. Thus mapping will be a key area of importance for automakers.
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| Source: University of Oxford |
A demo of the university's research efforts show a demo of the visual guided navigation capabilities of its car.
It is essential to note that German automakers have made the hardware ready by means of the car and working on solving other issues like mapping data. Audi and BMW have also committed to making self driving a reality and so is Toyota.
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